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Vertical Markets

Definition: A market which meets the needs of a particular industry. A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold). Broad examples of vertical markets are: insurance, real estate, banking, heavy manufacturing, retail, transportation, hospitals, and government.

All Industry Sectors

Visible has experience in all industry sectors (). The following categories (US Standard Industrial Classification,SIC) highlight the breadth of consulting assignments over a 25 year period based on the work of our senior consultant. Services provided are coded as follows: A=Analytics , F=Forecasting, S=Survey Research, R=DB Reporting, MR = Market Research, IM=Data & Info. Management, SEG=Data Mining, HI=Health Informatics, CRM=CRM, SQC=Stat Quality Control, D=Demographics, EA=Enterprise Architecture, DM=Data Modelling, MM = Metadata Management/Modelling, T=Run Training Course or Technology Transfer, DD=Database/DW Design , ETL=ETL, PM=Project Management, BA=Business Analysis, SD=Software and Application Development excl.SQL , DE=Data Entry, DP= Data Profiling/Data Integrity work, SA=Statistical Analysis, GIS=Map Design, Delivery, Geographic Analysis, SQL= Code development, Stored procedures etc. ,RA=User Requirements Analysis, BPM = Business Process Modelling/Analysis, SI = Software Installation/Configuration.

Division A: Agriculture, Forestry and Fishing

Major Group 01: Agricultural Production Crops
Major Group 02: Agriculture production livestock and animal specialties
Major Group 07: Agricultural ServicesSA
Major Group 08: Forestry
Major Group 09: Fishing, hunting, and trapping

Division B: Mining

Major Group 10 Metal MiningDE,SA,GIS,R,IM,DP,T
Major Group 12: Coal MiningDE,SA,GIS
Major Group 13: Oil And Gas Extraction
Major Group 14: Mining And Quarrying Of Nonmetallic Minerals, Except FuelsDE,SA,GIS
Division C: Construction
Major Group 15: Building Construction General Contractors And Operative Builders
Major Group 16: Heavy Construction Other Than Building Construction Contractors
Major Group 17: Construction Special Trade Contractors
Division D: Manufacturing

Visible recommends …

Major Group 20: Food And Kindred ProductsF,SA,IM
Major Group 21: Tobacco Products
Major Group 22: Textile Mill Products
Major Group 23: Apparel & Other Finished Products Made From Fabrics RA,SQL,R,IM,T,BPM,DP
Major Group 24: Lumber And Wood Products, Except Furniture SQC,R,SQL,DD,DM,IM,BPM
Major Group 25: Furniture And Fixtures
Major Group 26: Paper And Allied Products F,SA
Major Group 27: Printing, Publishing, And Allied Industries
Major Group 28: Chemicals And Allied Products R
Major Group 29: Petroleum Refining And Related Industries
Major Group 30: Rubber And Miscellaneous Plastics Products
Major Group 31: Leather And Leather Products
Major Group 32: Stone, Clay, Glass, And Concrete Products
Major Group 33: Primary Metal Industries
Major Group 34: Fabricated Metal Products, Ex. Machinery & Transportation Equipment
Major Group 35: Industrial And Commercial Machinery & Computer Equipment
Major Group 36: Electronic & Other Electrical Equipment & Components, Ex. Computer Equip.
Visible recommends …

Realink
Electronics Technology Co., Ltd is a professional manufacturer of cable assemblies, connectors and computer peripheral products which are widely used in computer, communication and consumer electronic field. They export to Europe, North America and Asia and are ISO9001 certified. Contact Sales Manager Ted Sheng for further information.
Major Group 37: Transportation Equipment
Major Group 38: Measuring, Analyzing, And Controlling Instruments
Major Group 39: Miscellaneous Manufacturing Industries
Division E: Transportation, Communications, Electric, Gas, And Sanitary Services
Major Group 40: Railroad Transportation
Major Group 41: Local And Suburban Transit And Interurban Highway Passenger Transportation
Major Group 42: Motor Freight Transportation And Warehousing DD,RA,R,DM,SD
Major Group 43: United States Postal Service
Major Group 44: Water Transportation
Major Group 45: Transportation By Air
Major Group 46: Pipelines, Except Natural Gas
Major Group 47: Transportation Services
Major Group 48: Communications R,RA,DP,IM,
Major Group 49: Electric, Gas, And Sanitary Services

Division F: Wholesale Trade

Major Group 50: Wholesale Trade-durable Goods
Major Group 51: Wholesale Trade-non-durable Goods

Division G: Retail Trade

Major Group 52: Building Materials, Hardware, Garden Supply, & Mobile Home Dealers
Major Group 53: General Merchandise Stores SI,T
Major Group 54: Food Stores
Major Group 55: Automotive Dealers And Gasoline Service Stations
Major Group 56: Apparel And Accessory Stores
Major Group 57: Home Furniture, Furnishings, And Equipment Stores
Major Group 58: Eating And Drinking Places
Major Group 59: Miscellaneous Retail
Division H: Finance, Insurance, And Real Estate
Major Group 60: Depository Institutions (“Banks”)R,MR,T,SA,SEG,CRM,ETL,F,IM,F,SI
Major Group 61: Non-depository Credit Institutions
Major Group 62: Security & Commodity Brokers, Dealers, Exchanges, & Services,SA,IM,ETL,DD
Major Group 63: Insurance Carriers
Major Group 64: Insurance Agents, Brokers, And Service
Major Group 65: Real EstateSEG,T,CRM
Major Group 67: Holding And Other Investment Offices
Division I: Services
Major Group 70: Hotels, Rooming Houses, Camps, And Other Lodging
Major Group 72: Personal Services
Major Group 73: Business Services T,R
Major Group 75: Automotive Repair, Services, And Parking
Major Group 76: Miscellaneous Repair Services
Major Group 78: Motion Pictures
Major Group 79: Amusement And Recreation Services
Major Group 80: Health Services HI,T,SA,R,SD,DP,IM,D,MM,SI
Major Group 81: Legal Services R
Major Group 82: Educational Services
Major Group 83: Social Services T,S,DM,ETL,MM,PM,BA,SD,DP,SA,A,R,EA,SI
Major Group 84: Museums, Art Galleries, And Botanical And Zoological Gardens
Major Group 86: Membership Organizations
Major Group 87: Engineering, Accounting, Research, Mgt, & Related Services S,GIS,R,T,IM,SI
Major Group 88: Private Households
Major Group 89: Miscellaneous Services

Division J: Public Administration

Major Group 91: Executive, Legislative, And General Government, Except Finance T,R,SI
Major Group 92: Justice, Public Order, And SafetyT,DM,MM,BA,EA,IM,R,SQL,SI
Major Group 93: Public Finance, Taxation, And Monetary Policy
Major Group 94: Administration Of Human Resource Programs
Major Group 95: Administration Of Environmental Quality And Housing Programs
Major Group 96: Administration Of Economic ProgramsT,R,MM,SQL,DP,RA,SI
Major Group 97: National Security And International Affairs
Major Group 99: Nonclassifiable Establishments, e.g “2000 Olympic Games” R,IM,DP,RA,T,SI

Selected List Of Past Customers (UK, Middle East, Asia Pacific)
using vertical market SIC Division and Group code.

Organisation Name

Division

Group

Web

National Mining Company Sultanate of Oman

B

10

Pancontinental Mining

B

10

Marathon Oil

B

13

McCains

D

20

Frontline Clothing HK

D

23

D&R Henderson

D

24

James Hardie

D

24

Tetrapak

D

26

CIG

D

28

Mayne Nickless Logistics

E

42

Optus

E

48

Coles Myer

G

53

CBA

H

60

Colonial Mutual

H

60

Macquarie Bank

H

60

Westpac Financial Services

H

60

Bain and Co

H

62

StateStreet Bank

H

62

LJ Hooker Real Estate

H

65

i-Case International

I

73

Royal Brisbane Hospital

I

80

Sacred Heart Hospice

I

80

Westmead Hospital

I

80

University of Sth Queensland

I

82

Dept of Community Services NSW

I

83

Presbyterian Support Services

I

83

AGB McNair

I

87

CUSCAL

I

87

Pinpoint MR

I

87

Kuringai Municipal Council

J

91

NSW Police

J

92

Victoria Police

J

92

Workers Compensation Commission NSW

J

92

Her Majesty's Customs and Excise UK

J

96

Sydney 2000 Olympic Games

J

99


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