Definition: A market which meets the needs of a particular industry. A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold). Broad examples of vertical markets are: insurance, real estate, banking, heavy manufacturing, retail, transportation, hospitals, and government.
All Industry Sectors
Visible has experience in all industry sectors ( ). The following categories (US Standard Industrial Classification,SIC) highlight the breadth of consulting assignments over a 25 year period based on the work of our senior consultant. Services provided are coded as follows: A=Analytics , F=Forecasting, S=Survey Research, R=DB Reporting, MR = Market Research, IM=Data & Info. Management, SEG=Data Mining, HI=Health Informatics, CRM=CRM, SQC=Stat Quality Control, D=Demographics, EA=Enterprise Architecture, DM=Data Modelling, MM = Metadata Management/Modelling, T=Run Training Course or Technology Transfer, DD=Database/DW Design , ETL=ETL, PM=Project Management, BA=Business Analysis, SD=Software and Application Development excl.SQL , DE=Data Entry, DP= Data Profiling/Data Integrity work, SA=Statistical Analysis, GIS=Map Design, Delivery, Geographic Analysis, SQL= Code development, Stored procedures etc. ,RA=User Requirements Analysis, BPM = Business Process Modelling/Analysis, SI = Software Installation/Configuration.
Division A: Agriculture, Forestry and Fishing
- Major Group 01: Agricultural Production Crops
- Major Group 02: Agriculture production livestock and animal specialties
- Major Group 07: Agricultural Services
SA
- Major Group 08: Forestry
- Major Group 09: Fishing, hunting, and trapping
Division B: Mining
- Major Group 10 Metal Mining
DE,SA,GIS,R,IM,DP,T
- Major Group 12: Coal Mining
DE,SA,GIS
- Major Group 13: Oil And Gas Extraction
- Major Group 14: Mining And Quarrying Of Nonmetallic Minerals, Except Fuels
DE,SA,GIS
Division C: Construction
- Major Group 15: Building Construction General Contractors And Operative Builders
- Major Group 16: Heavy Construction Other Than Building Construction Contractors
- Major Group 17: Construction Special Trade Contractors
Division D: Manufacturing
Visible recommends …

- Major Group 20: Food And Kindred Products
F,SA,IM
- Major Group 21: Tobacco Products
- Major Group 22: Textile Mill Products
- Major Group 23: Apparel & Other Finished Products Made From Fabrics
RA,SQL,R,IM,T,BPM,DP
- Major Group 24: Lumber And Wood Products, Except Furniture
SQC,R,SQL,DD,DM,IM,BPM
- Major Group 25: Furniture And Fixtures
- Major Group 26: Paper And Allied Products
F,SA
- Major Group 27: Printing, Publishing, And Allied Industries
- Major Group 28: Chemicals And Allied Products
R
- Major Group 29: Petroleum Refining And Related Industries
- Major Group 30: Rubber And Miscellaneous Plastics Products
- Major Group 31: Leather And Leather Products
- Major Group 32: Stone, Clay, Glass, And Concrete Products
- Major Group 33: Primary Metal Industries
- Major Group 34: Fabricated Metal Products, Ex. Machinery & Transportation Equipment
- Major Group 35: Industrial And Commercial Machinery & Computer Equipment
- Major Group 36: Electronic & Other Electrical Equipment & Components, Ex. Computer Equip.
- Visible recommends …

Realink Electronics Technology Co., Ltd is a professional manufacturer of cable assemblies, connectors and computer peripheral products which are widely used in computer, communication and consumer electronic field. They export to Europe, North America and Asia and are ISO9001 certified. Contact Sales Manager Ted Sheng for further information.
- Major Group 37: Transportation Equipment
- Major Group 38: Measuring, Analyzing, And Controlling Instruments
- Major Group 39: Miscellaneous Manufacturing Industries
Division E: Transportation, Communications, Electric, Gas, And Sanitary Services
- Major Group 40: Railroad Transportation
- Major Group 41: Local And Suburban Transit And Interurban Highway Passenger Transportation
- Major Group 42: Motor Freight Transportation And Warehousing
DD,RA,R,DM,SD
- Major Group 43: United States Postal Service
- Major Group 44: Water Transportation
- Major Group 45: Transportation By Air
- Major Group 46: Pipelines, Except Natural Gas
- Major Group 47: Transportation Services
- Major Group 48: Communications
R,RA,DP,IM,
- Major Group 49: Electric, Gas, And Sanitary Services
Division F: Wholesale Trade
- Major Group 50: Wholesale Trade-durable Goods
- Major Group 51: Wholesale Trade-non-durable Goods
Division G: Retail Trade
- Major Group 52: Building Materials, Hardware, Garden Supply, & Mobile Home Dealers
- Major Group 53: General Merchandise Stores
SI,T
- Major Group 54: Food Stores
- Major Group 55: Automotive Dealers And Gasoline Service Stations
- Major Group 56: Apparel And Accessory Stores
- Major Group 57: Home Furniture, Furnishings, And Equipment Stores
- Major Group 58: Eating And Drinking Places
- Major Group 59: Miscellaneous Retail
Division H: Finance, Insurance, And Real Estate
- Major Group 60: Depository Institutions (“Banks”)
R,MR,T,SA,SEG,CRM,ETL,F,IM,F,SI
- Major Group 61: Non-depository Credit Institutions
- Major Group 62: Security & Commodity Brokers, Dealers, Exchanges, & Services
,SA,IM,ETL,DD
- Major Group 63: Insurance Carriers
- Major Group 64: Insurance Agents, Brokers, And Service
- Major Group 65: Real Estate
SEG,T,CRM
- Major Group 67: Holding And Other Investment Offices
Division I: Services
- Major Group 70: Hotels, Rooming Houses, Camps, And Other Lodging
- Major Group 72: Personal Services
- Major Group 73: Business Services
T,R
- Major Group 75: Automotive Repair, Services, And Parking
- Major Group 76: Miscellaneous Repair Services
- Major Group 78: Motion Pictures
- Major Group 79: Amusement And Recreation Services
- Major Group 80: Health Services
HI,T,SA,R,SD,DP,IM,D,MM,SI
- Major Group 81: Legal Services
R
- Major Group 82: Educational Services
- Major Group 83: Social Services
T,S,DM,ETL,MM,PM,BA,SD,DP,SA,A,R,EA,SI
- Major Group 84: Museums, Art Galleries, And Botanical And Zoological Gardens
- Major Group 86: Membership Organizations
- Major Group 87: Engineering, Accounting, Research, Mgt, & Related Services
S,GIS,R,T,IM,SI
- Major Group 88: Private Households
- Major Group 89: Miscellaneous Services
Division J: Public Administration
- Major Group 91: Executive, Legislative, And General Government, Except Finance
T,R,SI
- Major Group 92: Justice, Public Order, And Safety
T,DM,MM,BA,EA,IM,R,SQL,SI
- Major Group 93: Public Finance, Taxation, And Monetary Policy
- Major Group 94: Administration Of Human Resource Programs
- Major Group 95: Administration Of Environmental Quality And Housing Programs
- Major Group 96: Administration Of Economic Programs
T,R,MM,SQL,DP,RA,SI
- Major Group 97: National Security And International Affairs
- Major Group 99: Nonclassifiable Establishments, e.g “2000 Olympic Games”
R,IM,DP,RA,T,SI
Selected List Of Past Customers (UK, Middle East, Asia Pacific)
using vertical market SIC Division and Group code.
|
Organisation Name
|
Division
|
Group
|
Web |
|
National Mining Company Sultanate of Oman
|
B
|
10
|
 |
|
Pancontinental Mining
|
B
|
10
|
 |
|
Marathon Oil
|
B
|
13
|
 |
|
McCains
|
D
|
20
|
 |
|
Frontline Clothing HK
|
D
|
23
|
 |
|
D&R Henderson
|
D
|
24
|
 |
|
James Hardie
|
D
|
24
|
 |
|
Tetrapak
|
D
|
26
|
 |
|
CIG
|
D
|
28
|
 |
|
Mayne Nickless Logistics
|
E
|
42
|
|
|
Optus
|
E
|
48
|
 |
|
Coles Myer
|
G
|
53
|
|
|
CBA
|
H
|
60
|
 |
|
Colonial Mutual
|
H
|
60
|
|
|
Macquarie Bank
|
H
|
60
|
 |
|
Westpac Financial Services
|
H
|
60
|
|
|
Bain and Co
|
H
|
62
|
 |
|
StateStreet Bank
|
H
|
62
|
 |
|
LJ Hooker Real Estate
|
H
|
65
|
 |
|
i-Case International
|
I
|
73
|
|
|
Royal Brisbane Hospital
|
I
|
80
|
|
|
Sacred Heart Hospice
|
I
|
80
|
|
|
Westmead Hospital
|
I
|
80
|
|
|
University of Sth Queensland
|
I
|
82
|
|
|
Dept of Community Services NSW
|
I
|
83
|
 |
|
Presbyterian Support Services
|
I
|
83
|
|
|
AGB McNair
|
I
|
87
|
|
|
CUSCAL
|
I
|
87
|
|
|
Pinpoint MR
|
I
|
87
|
|
|
Kuringai Municipal Council
|
J
|
91
|
 |
|
NSW Police
|
J
|
92
|
|
|
Victoria Police
|
J
|
92
|
 |
|
Workers Compensation Commission NSW
|
J
|
92
|
 |
|
Her Majesty's Customs and Excise UK
|
J
|
96
|
 |
|
Sydney 2000 Olympic Games
|
J
|
99
|
 |
|